I recently read my first supernatural thriller and was surprised by several items. While I may not buy the entire backlist by that author I did find myself reading the book whenever I had a few minutes. I couldn't put it down. Why was that?
~I found myself relating to and empathizing with the characters and their motivations.
Presenting your characters as life-like with real goals and dreams helps the reader to connect with them. And once a reader has that feeling you about your characters or story have them hooked. Write more than surface level feelings. Explain why the character feels the way they do and what make them get to that state of mind.