Was the event successful? That depends on how you define success.
~I had the opportunity to interact with the patrons. I educated readers that walked by, presented my books, and talked about my brand. I heard many great personal stories that revolved around golf, my chosen genre. These tales give me ideas for future books and articles. I had people approach that had purchased my books in the past, each provided positive comments after reading the stories, which makes me feel like I’m making a positive difference. I gave out several business cards and planted the seeds for future sales.
~I had the opportunity to interact with a new business. Talking with the librarians at this library, which I hadn't visited before, helped get my name and brand out more into the world, further increase my professional network, and create another opportunity for future sales.
I had no books sales that night so there was no money in my pocket to cover gas to get to the event, nor to pay for the cappuccino I purchased to sip while behind my table, but I felt as if I took away more from the event than I gave.
To me, it was a successful book event.
What is success to you?
Do you only gauge success through sales?
I've had events where I lost hundreds of dollars yet they opened the way for years of business relationships that were profitable.
How much do you value each experience? Learning the right or wrong way to respond to a situation can be invaluable and a difficult lesson to learn through non-interactive situations.
Before you mark down each event in the win or lose column based on your bankroll, consider your intangible gains.
What's your biggest gain that wasn't tied to money?
Email me, I'd love to hear your thoughts.
Richard E Todd, author of The Golf Rules series, Short Stories from the Long Links, and other titles has been heard on the PGA Tour radio station and seen in On The Green magazine. Contact him at Richard@AuthorRichardETodd.com and follow him on social media and at www.AuthorRichardETodd.com ✍ and www.TheGolfRules.com.