When done well, though, the writer carefully reviews information and presents the best, most relevant links and commentary to readers in a logical, organized and useful manner. Typically, a curated blog post follows a theme, although “theme” can be loosely defined and the post can still be successful.
Here is what HubSpot.com has to say about curation: “if all you're doing is quickly throwing together a few pieces of subpar content, then yes, content curation can absolutely be lazy and crappy. But take the time to curate a lot of valuable pieces of content, and you'll end up with a collection that's valuable to both the content consumer and yourself.” This HubSpot post also does an excellent job of taking you, step by step, through the actual process of writing a curated blog post.
Two Examples of Curated Posts
- Here, MP Star Financial collects information about predicted small business trends. The information is gathered from respectable sources such as Forbes and USA Today, and also contains information about recent surveys of interest to the audience. Note that only small snippets are quoted and only tidbits of information summarized from each source, and sources are properly credited. You don’t want to use too much material from any one blog post or article in your own post.
- Meanwhile, Advance Auto Parts provides a sketch of five automotive legends that are making a comeback. In this case, the writer clearly knows about and admires the cars that are included, and he adds links to sections about each one so that readers can find more information about a particular car. This post is an excellent example of how a blogger adds value to the post, rather than simply gathering together facts and sharing links.
Benefits of Curated Posts
Curated blog posts help to educate and entertain readers who are interested in a particular topic – but who don’t have enough time to scour the web for the “best of” type of news and/or who don’t know where to find this information.
As a blogger, if you commit to writing quality-level curation posts, this helps you to stay informed about what’s happening in your area of interest and expertise – and, let’s face it. Sometimes writing an entire blog post on just one topic can be tough, day in and day out, and curation allows you to bring shorter snippets on topics of interest together in a fresh and interesting way.
Tips for Your Curation Posts
In general, you’ll want to use credible sources that provide trustworthy news. This can mean actual news sources or it can mean bloggers who are well respected for their command of a niche topic. Sometimes, you may want to share an alternate viewpoint that comes from a more obscure source and/or you can’t verify its veracity. You can still quote from that source and say that this blog or site is new to you and you are simply sharing a different point of view as a conversation starter. Make it clear that you haven’t been able to confirm the information without being accusatory.
If there is any chance that what you’re including could be an urban legend, be sure to check in with Snopes.com first. This site determines where a particular story falls on the rumor-to-truth spectrum – and using this site can save you plenty of embarrassment.