Well, let’s say that I decided to write a series of blog posts that focuses on SEO for writers. My keyword research indicates that these are terms people use when searching for that type of content:
- Keyword #1: SEO for writers (10 monthly searches)
- Keyword #2: SEO basics (1,600 monthly searches)
- Keyword #3: Search engine optimization tips (1,000 monthly searches)
Search Engine Optimization Tips
I would then use one of my chosen terms in the URL, if possible. Plus, I would use keywords in the:
- Title tag
- Meta description tag
- H tags
- Internal linking
Here are more specifics about logical keyword placement.
The title tag and meta description tag don’t actually appear on your site. They are tags that you can add via the backend of your blog and they appear in search engine results pages. Here is an example:
I also mentioned optimizing (using keywords) in your H tags. These are the bolded sub-headings that you use in your blog post to organize the text and make it easier to read. To turn this text into H tags before uploading a post to your blog, highlight each sub-heading, and then click on “Heading 2” for each; this option is located in the Home tab of Microsoft Word:
Make sense? Have questions? Ask away!