The following year I published a book in a very small, niche market. Given the odd genre this book was in and the fact that this title didn’t align with my other books nor did it fit my brand I didn’t feel I could promote it alongside, nor the same way, as my other titles, and I didn’t want to. So, I did no marketing for the first few months and my sales reflected that.
Eventually I tried a more targeted approach. I reached out to only a handful of groups and clubs on Facebook in this area and told them about the product. That was all I did. Amazingly, I saw great results within just a few hours. One could say I whispered my marketing message to the right people.
That’s the difference in marketing styles. With the later I narrowed my focus on a target audience, made a professional yet simple and lighthearted sales pitch, and let those interested make their move. And they did – I had more reposts and favorites than other post I had ever written.
As you can see, a whisper can be heard more clearly and by more people than yelling to a large group of people in a gigantic exhibitor hall. You want your message to be clearly heard and understood, not sounding just like background noise.
So the next time you want to market your product in order to gain market share, try a soft approach to your marketing voice, you may be heard loud and clear.