One of the most often touted pieces of advice given to authors after publishing their first book is to write another. This can be sage information as it is easier to engage readers and sell more if you have multiple products to offer. But what if you have too many books? Is there such a thing?
Last week there was a book sale event where several of my author friends and I were present. Afterwards, we discussed the difficulties in selling meticulously created works, even with having several titles in which the buyer can chose.
I’ve found, through more error than trial, that presenting too many choices overwhelms a book-buyer to the point they just walk away confused and without purchasing anything. So what’s an author to do, whether the sales process be in person or online?
Guide the reader
Group your titles into genres, series, or other similar attributes.
This can be done on your website through graphics and subpages or in person by using different areas of the display table.
Using this method, the potential reader immediately cuts through the amount of information. They can always return to get information on the other areas but this aids in narrowing the search on their desires.
Get to know the reader
‘What type of book do you normally read’, is a common question when you first meet someone? Their answer can help guide the conversation and presentation.
For my titles, I need to find out the type of golfer the reader is and where they, are and where they want to get to, in their golfing life.
If they are just starting out in the sport I lead them towards my titles on the Rules or Etiquette. If the golfer has been playing competitively, at any level, or has experience in either of these areas I suggest my Short Stories.
Help the reader know you
If someone isn’t motivated to buy a book after our brief conversation I refer them to my website where they can get FREE sample of my work.
This give-a-way is called a leader magnet or funnel and accomplishes a couple items.
It helps the reader become accustomed to your writing voice, style, and storyline without a financial cost and this provides you, the author, with their contact information to provide them another pitch later. More on that another time.
This can be a tad harder, but not impossible online. It’s all about controlling the flow of information to get to know the reader some and making an informed presentation on a title that’s likely a good match.
Do you have multiple titles? Have you had similar troubles? Let me know how if other solutions that worked for you.
Richard E Todd, author of The Golf Rules series, Short Stories from the Long Links, and other titles has been heard on the PGA Tour radio station and seen in On The Green magazine. Contact him at Richard@AuthorRichardETodd.com and follow him on social media and at www.AuthorRichardETodd.com ✍ and www.TheGolfRules.com.